Ecomm Breakthrough: From $10M to $14.1M With a Six-Person In-House Team

One person owned 10 parent ASINs, another owned 50. The team was capable, but the setup made it hard to scale.

Amazon's ad console doesn't let you filter across multiple portfolios at once, so every day each person had to go portfolio by portfolio to find issues, pull data, and make changes. That meant a lot of manual work, a lot of bulk file handling, and time that could have gone elsewhere.

When we looked at the account, a few things stood out.

Over 90% of ad spend was going to Sponsored Products, most of it in manual campaigns. Auto campaigns were running efficiently but lacked proper negative setup. Placement modifiers weren't being used across most campaigns, and brand defense was thin.

The team was also doing bid adjustments manually through their PPC software. There was no automation running, and no clear system for when to push spend or pull back.

Their goal for 2025 was $15M in revenue - and they wanted to hit it with their own team, not by handing the account to an agency.

He kept seeing Amazon brands recommend us, and what stood out was that we offer training - something most agencies don't do.

In early 2024, the full team of six enrolled in our three-phase training program.

Phase 1: Organize

We started with the foundation - our naming system, how to structure and evaluate campaigns, and how to do proper search term and keyword analysis. We also introduced the team to our web app.

For a group managing hundreds of ASINs across dozens of portfolios, it changed how they worked. Instead of going one portfolio at a time in the ad console, they could see and filter across the whole account in one view.

Team members started spotting issues in their own portfolios that would have taken hours to find the old way.

Phase 2: Optimize and Build Structure

With the foundation in place, we moved into campaign structure and evaluation.

The team learned how to evaluate existing campaigns, harvest keywords, and build foundation campaigns for key product lines. We also covered campaign segmentation: one ad group, one match type, one parent ASIN.

Then came automation. The brand was running Pacvue, not Scale Insights, which is the tool we teach automation with.

Rather than switch platforms, the team took the logic from our training and rebuilt the same automation rules inside Pacvu, same outcome, different tool.

Ongoing Support

After the three-month program, the team moved to our support package. We stayed on through the rest of 2024.

By 2025, the team was running the account on their own. We weren't in it.

Revenue from January through November 2025 came in at $14.1M, up from $10.1M over the same period in 2024 - 40% growth year over year. Net profit grew 56.5% over the same stretch.

They entered the year with a $15M annual target. By November they were at $14.1M with a month still to go.

TACoS held at 16.2% throughout 2025. In 2023, before the training, it was 20.8%. Revenue grew by 40% and efficiency improved at the same time.

Josh never wanted an agency running their account. Instead he opted to gain a process and the training to back it up so their team could own it.

That's what this program is built for.

"I have vetted many different agencies, had many guests on my podcast, and TrainAdz is very unique. I would stand behind everything they do, and Stefano's a man of integrity. So I would sign up today."